Brad Christmann
Founder of Custom Sock Lab
Education
University of Virginia, B.S. in Commerce
University of North Carolina-Chapel Hill, M.B.A.
Background
Brad’s career has evolved significantly over the years, marked by a transition from marketing to entrepreneurship. He began his career in the Brand Marketing department at Capital One and went on to pursue his M.B.A. from UNC-Chapel Hill’s Kenan-Flagler Business School. In 2014, leveraging his marketing skillset, he founded Boldfoot Socks, a D2C brand dedicated to producing high-quality, American-made socks and donating a portion of each sale to U.S. Military Veterans in need.
In 2018, after receiving numerous requests from customers to put their company logos on socks, he launched Custom Sock Lab as a B2B offering. The company has since expanded to offer socks of all varieties from dress to athletic to wool hiking and compression socks. Today, Custom Sock Lab works with many of the world’s biggest brands including Amazon, Disney, Stanford University & Mr. Beast.


